In today's world, being thoughtful about the environment matters more than ever. Our aromatherapy brand isn't just about great products; we're passionate about keeping things green too. We believe in mixing beauty and responsibility to make the world better, one step at a time. We’re focusing on five core initiatives to help minimise our impact on our planet and will continually look for ways to do more.
We've installed 64 solar panels at our manufacturing facility and head office in Peterborough, generating enough energy to save 4.2 tonnes of carbon annually and cutting our dependency on the nation grid by approximately two thirds. It's a testament to our belief that sustainable energy practices pave the way for a greener future.
We stand firm in our commitment to ethical practices. Our products are 100% cruelty-free, never tested on animals, only on willing humans. It's a promise to our consumers and the ecosystem that beauty need not come at the cost of another being's wellbeing.
We strive to make our packaging as eco-friendly as possible. Our plastic bottles, crafted from PET and HDP with a percentage of recycled plastic, are widely recyclable by UK authorities. Our tubes are 95% PCR which is made from recycled milk containers. Our airless pump containers can be disassembled and recycled in component form. Our cartons are made from FSC certified card and can be easily recycled. Every component is designed with recyclability in mind. Even our shipping materials, from shredded card packing from old boxes to biodegradable corn-starch packaging peanuts, ensure that your products arrive safely without harming the planet.
Collaborating closely with our suppliers, we prioritise sustainably produced, high-quality ingredients. Recently, we made a conscious shift from Rosewood essential oil to Ho Wood due to sustainability concerns. It's an evolving journey towards sourcing ingredients that enrich both your skincare routine and the environment.
For every retail product sold, we sow the seeds of change by partnering with Trees for the Future initiative. Our pledge has seen us plant a staggering 347,000 trees in Africa, not just revitalizing the environment but also nurturing local communities with sustainable food sources. It's a small step towards a larger ecosystem revival, a testament to our belief in holistic sustainability.
As we step into 2024, our determination to reduce our ecological impact stays strong. It's more than a promise; it's our dedication to keep improving, adapting, and sparking positive shifts. Together, let's embark on this incredible journey where beauty and responsibility unite, shaping a more sustainable world, step by step.
Join us in making a difference - one drop, one tree, one step at a time.